January 10, 2018
December 7, 2017
December 4, 2017
September 15, 2017
White Paper translation, consultation, and review
Token Sale Strategy
Community management & bounty army deployment & solidity developer contracts
Exposure to exclusive investor network
Secure Token Launch Website
Marketing representation, PR management, and Global Visibility
White Paper translation,
consultation, and review
Token Sale Strategy
Community management &
bounty army deployment &
solidity developer contracts
Exposure to exclusive
PR management, and Global Visibility
We are a group of global experts connected through a cutting edge decentralized Organizational structure powered by Smart Contracts.We have no employees - just owners. That is why your success is our shared mission.
Every Token sale is unique, that is why Token Magic begins with a one-on-one conversation to identify your specific needs and agree upon terms that make sense for all parties. We structure engagements according to the principle of aligned interests - our success is your success and vice versa.
Conference call with TokenMagic expert
Let the magic begin
Co-founder and Chief Executive Officer
Serial telecom / technology entrepreneur, Bill traded his way to an 8 figure crypto portfolio and is widely respected online as a mentor and thought leader among crypto traders and investors.
Co-Founder & President
Wayan Garvey grew up in the heart of Silicon Valley and would have graduated Stanford class of 2000 had he not already been bitten by the entrepreneurial bug. The business he began upon dropping out, Impro Group, grew from bootstraps into a dominant player in its niche and currently employs approximately 150 staff in 6 countries. He has lived in Belgium, Brazil, El Salvador, Germany, and Moldova. Doing business around the globe has brought him to spend time in over 50 countries.
Wayan began investing in crypto in early 2017 and quickly became obsessed. His experience in captaining the Impro ship through its various phases of evolution, coupled with a hobby of studying the history of money, markets, and finance, served as a solid foundation for success in ICO investing.
The idea for Token Magic came from participating in an ICO for a great project that was poorly marketed and executed. He realized that the company had quite literally left tens of millions of dollars in value on the table. Further study revealed that while some were better than others, almost every ICO had significant room for improvement.
Fortunate to have established a great network of people similarly passionate about cryto, he brought together a truly exceptional team to form Token Magic, on a mission to become the premier partner for teams who want their token sales to benefit from best practices and experienced focused professionals.
Lead Relationship Partner and CMO
Philipp is TokenMagic’s lead relationship partner and CMO, building marketing and communications strategy both internally and for our clients. With decades of international experience in marketing and communications with fast-growing companies, he advises our clients on branding, positioning, public relations and acquisition tactics through traditional and social media outlets. Prior to joining TokenMagic, Philipp held executive marketing positions with multinational companies such as T-Mobile International, AvisBudget, as well as ServiceMaster where he served as Chief Marketing Officer for four years until 2016. He is also co-founder and CEO of Mama Gaia LLC, a healthy fast-casual restaurant chain that seeks to integrate blockchain technology into its business model. You had a long career as a marketing executive before you got involved with blockchain. Yes. I’ve worked for giant companies, and I’ve worked with startup companies, including the business that eventually became Germany’s largest online broker. When I joined in 2000, it was just getting off the ground; in fact, I was their first permanent employee working alongside 20 McKinsey consultants to build and grow this well-backed startup. That company developed quickly into a market leader. In my career, I’ve always prioritized growth and profit, while simultaneously building best-in-class brand perception and reputation. I bring that perspective to the marketing strategy that we tailor for each client. How does your experience with traditional businesses translate to the blockchain industry? Well, I was an advisor and investor in the crypto and blockchain categories for years. Now with TokenMagic, I guide clients through initial coin offerings (ICOs) from the strategy side. How can ICOs position themselves well in the market? What’s the best way for our clients to raise capital, and what’s the best way to execute their marketing strategy? These are fundamental considerations for any startup, not just a token sale. How similar is an ICO to an IPO? There are a few similarities, but the differences are powerful. An IPO is a public listing whose offerings are bought through a gatekeeping bank or online broker. Because of the regulatory agencies involved, IPOs involve a tremendous amount of paperwork: filings, historic and forward-looking statements, and so on. When we think of how companies come to market in the traditional way, that’s the frame of reference. ICOs can be completely different beasts. Generally speaking, there are two kinds of tokens, utility and security tokens. You can think of security tokens as analogous to the shares offered in an IPO, with similar kinds of informational requirements. But utility tokens don’t have any tie to the profit and loss of the business. They’re listed on token exchanges, not stock exchanges, and they typically function similar to how airline miles or rewards work. Other times they can be used to access a software platform or other resources. The process of offering utility tokens to the market is more hands-on and less wrapped in red tape. We only collaborate with clients that work with strong and experienced law firms to make sure their token sales aren’t unintentionally moving into security token territory. If they don’t have a law firm when they engage our services, we recommend and introduce them to law firms that have deep blockchain expertise. A lot of your previous work experience is based outside the United States. Absolutely. It’s been incredibly helpful to have cross-border business experience. In my career I’ve worked with companies in Europe and all over the world. At TokenMagic, three of our most recent clients have been based out of Slovenia, Russia, and Germany. The experience working with people from diverse cultures has been invaluable. What’s something that surprised you about working with TokenMagic and its clients? We have a diverse team that shares the same passion and vision. The best teams are the ones with members who complement one another but share a common goal and have fun working together. I definitely see that kind of spirit and culture at TokenMagic. It’s a very open working environment. We’re results-oriented, not fear-based, and everyone appreciates the qualities and experiences of everyone else. Each person has a specific expertise, and those areas of expertise are as varied and diverse as the needs of our clients.
Global Relationship Manager
A US Navy veteran, Randy chose the path of a digital nomad back in 2011 when he moved to Panama. His path to Crypto Anarchism began in the Gold and Silver industry where he was a blogger and marketer. In late 2011 he was first introduced to Bitcoin but unfortunately like many he did not make his first Bitcoin purchase until later. Seeing the lack of social media marketing in the Crypto Currency space Randy launched his 2nd successful business called 200 Social. The model brought him clients such as Steemit, Tigo CTM, The Dollar Vigilante, ZenCash, Guld and others. Randy is now ranked as one of the top influencers in crypto currency across social media.
Strategic Director of Business Development
Wesley Pryor is Strategic Director of Business Development at TokenMagic. He leads the firm’s talent and ICO search initiative, identifying nascent projects and guiding clients through the development of their ICO infrastructure. A cryptocurrency evangelist since 2013 with years of trading, mining, and systems design experience, Wesley is co-founder of Aenigma Capital, a crypto asset research and advisory firm that specializes in crypto financial thinking, token economics, and investment studies. Prior to joining TokenMagic, he spent years with PricewaterhouseCoopers LLP as an auditor of tax compliance and financial planning and analysis. What kinds of things does business development entail? In an average day I do two kinds of work. The first is laying groundwork for how TokenMagic engages clients. Recently we brought on a client I had already been assisting as a consultant. It made sense to collaborate with TokenMagic on their upcoming ICO, so in my role as lead of business development, I worked with them to restructure their presentation, review their content, and make sure it was in line with best practices. By best practices, I don’t just mean how teams usually execute their ICOs; I’m talking about investment and capital markets as a whole. Blockchain is getting increasing amounts of attention from traditional financial institutions and experienced investors from outside the crypto space. You want the level of professionalism and consistency to be consistent with what those investors expect. That’s a requirement for executing the best ICO possible. What happens after TokenMagic agrees to take on a client? Then the second half of my day starts. Once a client signs with us, we take a close look at their project infrastructure. The scope of work, budgets, financial operations, strategic partnerships with service providers, the project’s Know Your Customer (KYC) approach -- all of these things are involved in pilot development. It’s important to me to stay current with legal and regulatory developments so we can advise clients on token economics. How is the token structured? Does the project as currently articulated fall into the ‘securities gray zone’ based on the latest pronouncements from the SEC? We also look at how much the ICO aims to raise and consider whether the goal fits with the funding required to realize the project. That’s a big stumbling block for teams who are still in the development stage of their project. The structural parts of an ICO aren’t glamorous, and to traditional media outlets that write about this part of our industry, they might as well be invisible. But they can make or break an ICO. Do you collaborate with other lines of service at TokenMagic? Definitely. If we think a client needs some time with our design team or could benefit from consulting with our community development group, I’ll facilitate and monitor the relationships from the client side. There’s sometimes overlap when it comes to pre-ICO preparation because of how these tokens work. The community awareness, the demand for the tokens, and the underlying token economics are all connected. Right now I’m focused on taking clients through their ICO, but that process of balancing and integration continues throughout the life of the token. What’s the one thing you wish people knew about blockchain? How profound the technological shift is. I didn’t understand the meaning of the change until I was writing my own crypto project and paid a developer in New Zealand in BTC for help with a line of code. The payment was nearly instantaneous. It was clear to me that this technology was providing a better way to transact across borders. The ability to make unstoppable payments, to transact value between private citizens without being dependent on the ethics and transparency of gatekeepers -- that’s the most interesting use case to me. Not everyone wants to move money for good reasons. That’s definitely an issue. It’s part of the reason we spend so much time on KYC due diligence with our own clients. Whether it’s blockchain or the Internet, technology changes how we live. You can’t put the genie back in the bottle. Instead you have to implement processes to make sure you know who you’re dealing with and whether the product is the real thing. Those processes are a work in progress for crypto right now, but we’re getting there.
Social Media Marketing and Community Development Strategist
Joe serves on a consulting basis as a Social Media Marketing and Community Development Strategist for TokenMagic’s marketing practice. As the blockchain community’s unofficial cultural historian and all-around-mensch from the Deep South, Joe provides valuable insight and advice to clients who seek to promote awareness of their products with integrity and transparency. What exactly do you do at TokenMagic? In a nutshell, I talk to people and I contact secondary corps of influencers in the blockchain community. Those influencers evaluate our clients’ offerings, fact-check items from their white paper and ICO, then select information to share about upcoming ICOs or coins on different social media platforms. Because I currently moderate one of those platforms, I disclose my involvement with any projects and make a point of not endorsing specific ICOs myself. That means our secondary influencers stick to the presentation of facts that we know from research and our own due diligence. The need for integrity and transparency is paramount, and we take that responsibility incredibly seriously. That’s very different from the average perception of social media marketing tactics. I’m lucky in that TokenMagic doesn’t take on projects it doesn’t believe in, so the things that sometimes go on in certain crypto communities -- people being secretly compensated to promote tokens that aren’t feasible or that they know nothing about -- aren’t an issue. It’s easy to be transparent about the merits of something whose features can be fact-checked and verified. How did you first encounter blockchain? I come from the stock market world, so my first encounter with blockchain was in the shape of an investment opportunity. But it was clear from the get-go that Bitcoin was another animal entirely. Even the markets were strikingly different. The stock market is home to so many resources; it’s more legitimized than any other market in the world. As an investor, you’re able to find places with lots of timely information. Blockchain was completely different. These were really uncharted waters. What information was available was often manipulated based on back-room incentives that weren’t readily visible to investors. Certainly best practices weren’t widely implemented. Part of what I bring to TokenMagic is a sense of urgency regarding that need for transparency and ethics in business practices. The stock market already has its established norms, but with blockchain there was an opportunity to find a better way of organizing and disclosing information to a community. What changes have you seen during your time in the space? Lately the technology has become the focus. Mostly the shift is driven by investors coming in from traditional markets and bringing their business expectations with them. As they flood the market, the quality and maturity of the average investor has changed as well. Anyone following ICOs has seen this change in the information available and the quality of responses given to these projects. In terms of the investor life cycle, where does blockchain stand now? We’re in a moment where the junior professional investor group is jumping in. They see that radical opportunities in traditional markets are dwindling, and they’re looking for the next big thing. Contrast that with the originals who came from all walks of life. In the community, there was a real diversity of philosophies and motivations, a lot of genuine belief in anarchism and rebellion against the system. That started to change in 2014 with the introduction of Coinbase, and by mid-2015 we had transitioned to members of the junior management cohort beginning to invest heavily in blockchain technology. What’s one thing you wish new investors understood about blockchain? Blockchain is about more than just money. There’s the potential make a profit, but investors would benefit from seeing the big picture as well. Fundamentally, blockchain represents an alternate means of a store of wealth. Take Bitcoin -- it’s really a technology first and a currency second. You can’t understand the markets without understanding this dynamic. Right now people are coming in and watching the wild surges in price, and all they’re seeing is drastic money potential. But the failure to conceptualize what blockchain is actually doing to our economy contributes to the perception that crypto is a bubble. Focus on the real-world applications of these projects. Focus on realizable timelines; these projects shouldn’t take twenty-five years to produce a working prototype. Have that vision and look for why something is truly a good product. Most of all, I want investors to understand that we’re going to get to a point in time where blockchain is a fundamental fact of everyday life. The incorporation of these projects into our economy won’t be immediate; it’s going to happen like the Internet. Printed newspapers fell by the wayside, and blogs and news sites on the Internet grew up to replace them, but that was a gradual change. Very few people could call it by name while it was happening. We saw a tech bubble then too based on investors’ inability to evaluate the underlying technology. But as we see now, that doesn’t mean the Internet itself was non-viable. The opposite, in fact. Look at companies like Microsoft and Amazon. They didn’t exist fifty years ago, but they run the world now, especially in consumer and tech markets. Does everyone think they’re just going to last forever? That evolution, the end of history, finishes with their names on the last page? Skeptics who don’t want to believe that technology can change that dramatically will regret it later. Technology’s changed. Everything’s changed. Why wouldn’t it be blockchain next?
Influencer and Bounty Outreach Advisor
Chris Hensley leads the Bounty and Influencer Outreach Advisory Group at TokenMagic. He serves as TokenMagic’s top client advisor and strategist in guiding blockchain companies through the critical pre-initial coin offering (ICO) process. Chris brings with him years of corporate leadership experience and entrepreneurship. As Senior Director of Technology at MED3000, a national IT firm, he directed the design, implementation, and management of data centers across the United States. In late 2014 Chris entered the blockchain space and immediately dived in. He spent much of 2017 launching the DBET ERC20 token on the Decent.Bet online gambling platform. In addition to his advisory work with TokenMagic, he continues to serve as Vice President of Marketing for Decent.Bet. What sold you on the idea of blockchain? It’s always been a tenet of mine to get involved in industries that are revolutionary. I have a lot of experience running data centers and a background in IT, so it was clear to me that blockchain was revolutionary. Decentralizing services is the future. My firm offered centralized services to clients throughout the country before the term “cloud computing” was even coined. You have firsthand knowledge of what it’s like to go through an ICO. I’ve been involved in the crypto currency industry for years and took an official role with Decent.Bet in early 2017. I was decades into my career, and at the time it was really out of my comfort zone. I remember telling my wife: “If I walk in the door and these guys are a bunch of jerks, I’ll be back on a plane home tonight.” It turned out to be an incubator-style launch where we all came together in Las Vegas, the gambling capital of the world, 10 to 11 people living out of a house. One of the rooms was just three twin mattresses lying on the floor. The whole team was working at desks scattered around the house, crowded around a dining table; wherever there was space. Like the early days of Apple working out of a garage in Silicon Valley. Exactly. Very community- and team-oriented. We ended up reaching out to Bill Kline [TokenMagic CEO] as an advisor. Bill is the Godfather of Blockchain to me. He’s the one who introduced me to certain platforms and key influencers early on. Ultimately we raised more than 52,000 Ethereum, which is more than USD $50 million in today’s currency. Why did DBET raise so much money?. It was because of the community. Decent.Bet built an amazing community of influencers, bountiers, and investors. When an amazing community connects with you, they become an extension of the platform. They’re part of the DBET family. That’s what I do at TokenMagic for our clients. We use a network of professional contacts and influencers to reach the audiences who want what our clients are providing. Do influencers really play such a large role in an ICO? The whole point of an ICO is to fundraise so you can build out your platform. But when these companies are in pre-ICO, they need support to launch successfully. They need influencers interviewing their CEO. They need networks and communities getting the word out. What other roles do you play at TokenMagic? Startups grow fast, and there’s a lot of fluidity in the roles people take on. I’m an advisor in a mainly pre-ICO capacity, but sometimes what a company needs more than anything is a fresh set of eyes on their white paper and the structure of their ICO. We do what our clients need.
Head of Design
Ryne Hensley is Head of Design at TokenMagic. He works with clients to lead and manage their visual brand, creating bespoke designs that capture each company’s values and objectives. His team specializes in design for initial coin offerings (ICOs), developing the public face of TokenMagic’s clients from logo to website. Prior to joining TokenMagic, Ryne parlayed his love of graphic design into work for FASTSIGNS, a Florida-based company that provides custom graphic solutions for startups and independent businesses. More recently, he has led design overhauls for Fortune 500 clients and successful ICOs such as Decent.Bet and INS. Did you study graphic design in school? I actually majored in Marketing and minored in Graphic Design and Entrepreneurship. But graphic design is my passion, and I’ve always been inspired by art, especially digital art. My university didn’t offer it as a major, so I took a lot of online classes and worked through graphic design certifications on my own. That led to work designing for small businesses, then much larger ones. Is there a difference in designing for a small business versus an established one? When it’s a startup, you’re designing an aesthetic from the beginning. With other types of companies, there can be resistance to change. People might not want something that doesn’t look exactly like it always has. Part of your role as designer is to guide them to a place that fits and makes sense for them. What does an average day look like for the Design team? Our job is to help clients visualize new forms of design. Right now the process starts with understanding the client. When a company comes to us with a project, we research the people behind it. We figure out what the company stands for and what it aims to accomplish. Then we communicate our understanding of the brand to the client with a spectrum of graphic design examples. Often we create multiple versions around the same motif, some more radical than others. At that point we work with the client to develop the final product. Not every shape or color scheme is going to be an instant winner. But presenting our clients with options helps them figure out what they do want. Most of the time, we condense and pick the best aspects from different designs to incorporate into the official logo or website. The process is critical when the client is preparing for an ICO. That’s how we make sure they’re ready to be displayed to the world. Without even getting into the merits of an individual ICO, if the website looks right and the graphics are good, that conveys a strong message to customers by itself. So you do most of your work on the client website? We handle anything the client needs related to graphic design. Last year we worked on a big ICO called Decent.Bet. It’s a sports gambling platform, so we did game creation for them as well, including designing the look and feel of all the slot machines. Is there a difference between designing for ICOs and for regular e-commerce or brick-and-mortar businesses? The design for ICO websites in general is pretty consistent. The industry has found a layout that works and that the viewer understands. You certainly don’t want to confuse the customer and let them leave. You want them to stay and learn more about what you have to offer. That means the parts of the design that do change -- the logo, the graphics, pieces of the layout -- are even more important. Recently we re-designed a logo for a quick-service chain to show the role that blockchain plays in the company. A really good logo captures what the business is and how it works. What surprised you most about working in the blockchain space? Everyone in the space is uplifting and forward-thinking. There’s a sense of community and wanting to see one another succeed so the whole team can succeed. Sometimes the stereotype of blockchain enthusiasts is a lone ranger in a dark room. [laughs] Maybe, but with blockchain, you actually do need the entire team to succeed. The reality is completely different.
Community Development Director
Eram Saleem is the Community Development Director for TokenMagic’s marketing practice. She leads the TokenMagic effort to leverage information about target markets, product offerings, and community demographics into successful initial coin offerings (ICOs). Eram also advises clients on active community management and social networking strategy. Prior to joining TokenMagic, Eram spent years amassing a unique set of professional experiences that span the medical, publishing, and finance sectors. From her marketing work with an honor roll of hospitals in New Delhi, India, to her career as a non-fiction lifestyle writer, Eram has adapted her information development skills to new industries with aplomb. It seem like you’ve consistently found informational rabbit holes and taken your career down them. That would be the case! I like to explore things. Professionally, I’m a physical therapist with a master’s degree in sports medicine. I’ve worked with leading hospital brands in Delhi and a German chain of clinics, helping them expand in India. But I’ve always been interested in reading and traveling. Through reading, I was introduced to finance and entrepreneurship, which led to founding a digital publishing house, Big Bonsai Books. Marketing strategy is key when it comes to publishing on Kindle. How did you get introduced to the world of blockchain? My husband and I started like a lot of people. He focused on mining, and I did the trading. The trading led to exploring ICOs and researching Bitcoin. I joined different communities and started communicating with Bill Kline [TokenMagic CEO] and Joe Blackburn [TokenMagic Community Manager]. Just asking questions and doing research on ICOs, we learned more and more about blockchain. How would you describe your role with TokenMagic? I cover a bit of everything, but I spend most of my time doing research for our clients and actively managing their communities on Telegram, Facebook, and other social networks. For example, I serve as a community development advisor for one of our clients. Whenever there’s an ICO, the community inevitably has hundreds of queries about the sale and the token. It’s my job to work directly with people to make sure the ICOs we’re promoting are highlighted in the community. Sometimes that means researching and resolving questions. Sometimes it’s just chatting with people or planning interviews with the right media outlets. It’s all information. What advice would you give an investor who’s just starting out? The crypto and blockchain space is like any other industry. When the industry is different, you learn the nuances and change your investment strategy accordingly. That’s the same no matter what the asset is. Right now there’s a lot of uncertainty in the crypto world, and you have to be on your toes. But that’s why information is so important. The investors here are intelligent people who started asking questions, did their research, and learned about the technology. So taking the initiative is critical. People who are interested in ICOs should do three things. One, read the white paper of the ICO. To join a social media group; there are a lot on Telegram and Facebook.
Blockchain Product Director
KarthiKeyan Ponniah is the Blockchain Product Developer for TokenMagic’s technical group. As product development lead, he starts with a client idea and builds it into a successful real-world product. His team works in concert with TokenMagic’s core technology developers to project manage and ensure alignment with user requirements. Prior to joining TokenMagic, KarthiKeyan created WalletBook.io, a fully anonymous and private crypto portfolio site. He also served as Director of Development for the Impro Group, a multinational e-commerce retailer. KarthiKeyan currently serves as Chief Executive Officer of Blaze Web Services Private Ltd., an IT company he founded with Paimpozhil Bernatsha [TokenMagic Blockchain Operations Lead]. What’s the difference between blockchain operations and product development? Operations is mainly concerned with core technology and the architecture of the project. There is some overlap, but product development looks at the technical portion over its life cycle, from proposal to blockchain product. The ideas come from our business contacts. We serve as bridge between the client and our developers. A good amount of our time is spent project managing and making sure the product functions successfully in a complex environment. How were you introduced to blockchain technology? I’ve always tracked trends in technology, especially new concepts coming out of startup boot camps. The first mention I heard of Bitcoin or blockchain was in 2013. I was immediately interested in its technical background and capacity to upend global finance. It was a product that could place incredible financial independence and freedom in the hands of the people. But I also thought its complexity would keep its market value from booming. It was hard to explain to a layman user. To be an early adopter, you had to be tech-savvy. Since then I’ve followed blockchain’s ups and downs in the media. Things are changing, albeit slowly. More and more people are using Bitcoin and blockchain. That’s why there are thousands of ICOs flooding the market now. They’re all engaged in the same project of making this technology accessible to the average user. It’s our design philosophy too. You have to consider any project from the user’s perspective. How will the user engage with your platform? That’s the key thing. What separates a successful ICO from a failed ICO? Successful ICOs have one thing in common: They’re realistic. The products are technically feasible and the goals of the ICO are achievable. There also can’t be a large mismatch between the amount of funds required to execute the platform and the fundraising goal. Fundraising mismatches can be caused by a lot of things, but the biggest culprit is trying to raise money for a problem that doesn’t warrant it. ICOs that succeed do the exact opposite. They have technically viable goals and set smart maximum contribution limits. Those are the signs of a legitimate ICO. Where do you see blockchain heading in the future? The energy efficiency -- or lack thereof -- of blockchain is an interesting question. The amount of computing power required to run the hashing mechanism is outsized. If the total computing power of the world continues to increase exponentially, it shouldn’t be a problem. But any reduction in total computing power is a potential issue. Related to these dynamics is the ongoing centralization of mining power. These days a lot of the mining happens at centralized farms in China and the U.S. They’re blocking average users from mining successfully. It’s not just a technical and political problem; centralized mining is more vulnerable to centralized action that can destabilize the entire network. Regardless, blockchain has a great future ahead of it. Every day new ICOs are coming out with new blockchain products. The question is whether they have the infrastructure to reach investors all over the world.
Blockchain Operations Lead
Paimpozhil (“Paim”) Bernatsha is the Blockchain Operations Lead for TokenMagic’s technical group. His core technology team works to client specifications to build project architecture, enhance ideas, scale apps, and provide fresh technical perspective.
Paim is a long-time proponent of open source development. He has coded dozens of highly regarded open-source projects and believes their power to build community. His past work includes the creation of a firewall for the Magento e-commerce platform and the design of large server clusters for use in app scaling.
He currently serves as Chief Technical Officer of Blaze Web Services Private Ltd., an IT company he founded with KarthiKeyan Ponniah [TokenMagic Blockchain Product Director].
What kind of day-to-day work is involved in leading Blockchain Operations?
I do several things on the technical side for TokenMagic. Part of my job is due diligence on initial coin offerings (ICOs) from new clients. I look at their project on a technical basis to assess its viability. Is it going to work or not?
If it is, can we improve the architecture and the idea before the ICO? That work enhancing the token and related platform continues through the life cycle of the business.
I also lead a team that creates programs related to crypto assets. My team shares these duties with KarthiKeyan’s group; however, we handle the technical side, or “what’s under the hood,” and interface with clients less often.
But when it comes to development contracts especially, we work directly with clients as needed.
How were you introduced to blockchain technology?
I became interested in crypto in 2009 when I saw how crypto currency worked. I was amazed with the technology. I remember thinking, “If Bitcoin operates how it says it will, it’s going to change the world.”
But I didn’t delve into the technical aspects of crypto until Ethereum was released. My interest is in programming, after all. And Ethereum was the moment we started to understand that blockchain is really about computer programs, data, and possibility.
Everyone has a favorite metaphor for crypto. How would you explain blockchain to a layperson?
There are aspects of crypto that are similar to cash or currency. But even then, the defining feature of blockchain is the use of distributed computing.
So when I explain things to people who aren’t familiar with it, I say it’s like Kickstarter. Kickstarter is similar to an ICO in that people -- investors -- pay money for a future product. That product could be almost anything, just like you can use the tokens from ICOs for a variety of things.
We’ve had mobile apps for years now. What’s different about blockchain?
Crypto currency is famous because of its open-source nature. People trust it because it’s open source. That’s what I find so compelling as well, professionally and philosophically. Open source development takes away gatekeepers and encourages sharing. It increases security but helps everyone as a whole too.
It’s like writing a book. The author may be one person, but the sharing of knowledge helps the entire community.
The community aspect seems to be a strong selling point for a lot of people.
When there is no community, there is no Bitcoin. The strength of the community differentiates top crypto currencies and tokens from the rest. It’s the nature of this technology that if no one uses it, it’s not truly valuable. The token and the community grow hand-in-hand.