January 10, 2018
December 4, 2017
September 15, 2017
Designed to provide the safest storage of cryptocurrency in the market, by replacing digital storage for physical storage.
White Paper translation, consultation, and review
Blockchain Development Contracts
Secure Token Launch Website
Marketing and Media Campaigns
White Paper translation,
consultation, and review
Token Sale Strategy
Community management &
bounty army deployment &
solidity developer contracts
Exposure to exclusive
PR management, and Global Visibility
Conference call with TokenMagic expert
Let the magic begin
Co-founder and Chief Executive Officer
Bill co-founded TokenMagic and serves as its Chief Executive Officer. He leads the TokenMagic effort to infuse traditional best business practices into the rapidly evolving world of crypto assets. A digital asset investor since 2014, he combines decades of successful entrepreneurship in the telecommunications industry with firsthand experience in the cryptocurrency space. In your experience, what makes for a successful crypto project? The number one thing I look for in a project is whether other projects can build on top of it. How long will the life cycle be? Is it a platform-based project that can partner with other entities? Does it solve a problem or fill a gap? We’re thinking long-term. The project team itself is also a major factor. If the team is really good, we take notice of that. Part of onboarding includes looking at what the team has done in the past, at both the successes and the failures. When the team and the underlying idea are solid, we evaluate the needs of the project and find resources to match. Those resources can be human capital or they can be services like marketing. On the human side, sourcing and relationship-building are a lot of what I do each day. I talk to people in international markets, growing and maintaining relationships with a wide variety of people. I’ve been in the digital asset space since 2014, and for the past two years, I’ve been in touch with teams looking for feedback on their white papers and asking to bring me on as advisor to their projects. That’s one of the ways we get exposure to early stage projects that show promise. Whenever I find a project with good fundamentals, I start developing a relationship. Once we’ve taken on a client, I constantly monitor the status of the project to make sure the strategy is sound and that we’ve matched resources to client needs appropriately. Crypto is constantly evolving, so how do you determine the right strategy for a project? My background is in entrepreneurship. I’ve spent the better part of my career establishing, growing, and selling profitable companies, so I’ve seen the full life cycle from cradle to grave. You have to understand, these projects are essentially tech startup companies. The same approach we would use in growing those companies applies here: the market research, the technological due diligence and feasibility testing. One thing I’ve developed in my years of business is the ability to take disparate sets of data and synthesize them, parsing what’s relevant and what’s not until we have the right plan of action. If you don’t chart a path and navigate, then you’re purely reactive in your strategy. That’s fatal in the crypto asset space. How did you first become interested in crypto currency? Like a lot of people, I heard rumblings about cryptocurrency but didn’t invest until the boom of interest in 2014. That’s when Bitcoin really started to pick up steam, and after reading Satoshi Nakamoto’s white paper, I found myself thinking that peer-to-peer money made a tremendous amount of sense. I bought some mining rigs and focused on Bitcoin for a while, but it was with Ethereum that I transitioned into investing in crypto. In some ways, the space hasn’t changed that much. Certainly, in terms of market cap, there are now thousands of tokens where there used to be only six. But the core community isn’t all that different. It’s the new entrants -- the Wall Street traders with twenty, thirty years of experience and the newly people who are neither sophisticated investors nor crypto devotees -- who are driving change in the digital asset space right now. That said, there’s a lack of understanding across the board about legal exposure. The goal of TokenMagic is to lead the professionalization of the industry. We want to be that city upon a hill in the space. If you have a project that you want to execute correctly and legally, you know we’re the ones with the contacts, personnel, and business values to get it done. You can find visionaries everywhere, but professionalism is in scarce supply. To put it another way, the most well-attended crypto conferences are still the ones with the biggest parties, not the ones featuring legal seminars. That’s a shame because the stakes are so high. You know, they say that one month in crypto is the same as seven years in regular life, and recently that’s been truer than ever. The crypto seas are getting choppy, but we expected and welcome that. We’re in a period of consolidation, and the industry will emerge stronger than before. But only those who take a deliberate, detailed, and steadfast approach will survive. What’s one thing you wish more people understood about crypto assets? People don’t fully grasp the potential impact of peer-to-peer money. They think the idea is fun, or maybe they’re just in it to make a quick dollar. But consider this. 1965, the year I was born, was the last year that silver quarters were in circulation. The minimum wage at the time was five quarters. It wasn’t very much money, but if you had those same five 1965 silver quarters today, they’d be worth $22, not $1.25. The inherent form of our money today lends itself to devaluation through inflation. On the other hand, crypto currencies by nature are deflationary. Things become less expensive over time. There’s an economic impact here that hasn’t permeated the public consciousness. Another thing I wish people understood: the incredible potential for digital assets to reshape not-for-profit giving. Everyone wants transparency, but especially when it comes to charitable giving. Right now there are entire service industries devoted to evaluating for whether donated assets are being used for the right things. But with a not-for-profit token, everyone can see everything that happens on the ledger. My donation built this house. My donation helped to save the wolves. The public would give so much more if they knew their money was actually providing aid to someone. We’ll be able to help people more effectively, and not just in disasters. We’re going to have platforms where people can make up their own blockchain and give immediately and transparently. Studies show that consumers do care about where they buy things. If they think that where they purchase goods and services helps other people, they do it. What’s next for the digital asset world? Engagement. The community has to start being proactive in dealing with regulatory agencies, especially the SEC. The miracle of crypto is that we’ve come this far with thousands of people bringing us to this point. But every advance in public awareness is another red flag to regulatory agencies that they need to get more involved. Right now anyone with .1ETH can invest in a project. If we don’t start working to shape regulation and policy, by this time next year, you’ll see all kinds of regulations that limit access to crypto investment in the name of consumer protection. To prevent that, we need to include ourselves in the discussion. We need to sit down with the SEC and be clear about what crypto is, how it functions, and what a framework of reasonable regulations looks like. Opting out of the discussion isn’t how we’re going to protect what makes digital assets truly special. If you don’t engage, you allow someone else to write the rules. And when you’re as revolutionary as crypto, you should never let others dictate the terms of victory.
Co-Founder & President
Wayan Garvey grew up in the heart of Silicon Valley and would
have graduated Stanford class of 2000 had he not already been bitten by the
entrepreneurial bug. The business he began upon dropping out, Impro Group, grew from
bootstraps into a dominant player in its niche and currently employs approximately 150
staff in 6 countries. He has lived in Belgium, Brazil, El Salvador, Germany, and
Moldova. Doing business around the globe has brought him to spend time in over 50
Wayan began investing in crypto in early 2017 and quickly became obsessed. His experience in captaining the Impro ship through its various phases of evolution, coupled with a hobby of studying the history of money, markets, and finance, served as a solid foundation for success in ICO investing.
The idea for Token Magic came from participating in an ICO for a great project that was poorly marketed and executed. He realized that the company had quite literally left tens of millions of dollars in value on the table. Further study revealed that while some were better than others, almost every ICO had significant room for improvement.
Fortunate to have established a great network of people similarly passionate about cryto, he brought together a truly exceptional team to form Token Magic, on a mission to become the premier partner for teams who want their token sales to benefit from best practices and experienced focused professionals.
Partner and CMO
Philipp is TokenMagic’s lead relationship partner and CMO, building marketing and communications strategy both internally and for our clients. With decades of international experience in marketing and communications with fast-growing companies, he advises our clients on branding, positioning, public relations and acquisition tactics through traditional and social media outlets. Prior to joining TokenMagic, Philipp held executive marketing positions with multinational companies such as T-Mobile International, AvisBudget, as well as ServiceMaster where he served as Chief Marketing Officer for four years until 2016. He is also co-founder and CEO of Mama Gaia LLC, a healthy fast-casual restaurant chain that seeks to integrate blockchain technology into its business model. You had a long career as a marketing executive before you got involved with blockchain. Yes. I’ve worked for giant companies, and I’ve worked with startup companies, including the business that eventually became Germany’s largest online broker. When I joined in 2000, it was just getting off the ground; in fact, I was their first permanent employee working alongside 20 McKinsey consultants to build and grow this well-backed startup. That company developed quickly into a market leader. In my career, I’ve always prioritized growth and profit, while simultaneously building best-in-class brand perception and reputation. I bring that perspective to the marketing strategy that we tailor for each client. How does your experience with traditional businesses translate to the blockchain industry? Well, I was an advisor and investor in the crypto and blockchain categories for years. Now with TokenMagic, I guide clients through initial coin offerings (ICOs) from the strategy side. How can ICOs position themselves well in the market? What’s the best way for our clients to raise capital, and what’s the best way to execute their marketing strategy? These are fundamental considerations for any startup, not just a token sale. How similar is an ICO to an IPO? There are a few similarities, but the differences are powerful. An IPO is a public listing whose offerings are bought through a gatekeeping bank or online broker. Because of the regulatory agencies involved, IPOs involve a tremendous amount of paperwork: filings, historic and forward-looking statements, and so on. When we think of how companies come to market in the traditional way, that’s the frame of reference. ICOs can be completely different beasts. Generally speaking, there are two kinds of tokens, utility and security tokens. You can think of security tokens as analogous to the shares offered in an IPO, with similar kinds of informational requirements. But utility tokens don’t have any tie to the profit and loss of the business. They’re listed on token exchanges, not stock exchanges, and they typically function similar to how airline miles or rewards work. Other times they can be used to access a software platform or other resources. The process of offering utility tokens to the market is more hands-on and less wrapped in red tape. We only collaborate with clients that work with strong and experienced law firms to make sure their token sales aren’t unintentionally moving into security token territory. If they don’t have a law firm when they engage our services, we recommend and introduce them to law firms that have deep blockchain expertise. A lot of your previous work experience is based outside the United States. Absolutely. It’s been incredibly helpful to have cross-border business experience. In my career I’ve worked with companies in Europe and all over the world. At TokenMagic, three of our most recent clients have been based out of Slovenia, Russia, and Germany. The experience working with people from diverse cultures has been invaluable. What’s something that surprised you about working with TokenMagic and its clients? We have a diverse team that shares the same passion and vision. The best teams are the ones with members who complement one another but share a common goal and have fun working together. I definitely see that kind of spirit and culture at TokenMagic. It’s a very open working environment. We’re results-oriented, not fear-based, and everyone appreciates the qualities and experiences of everyone else. Each person has a specific expertise, and those areas of expertise are as varied and diverse as the needs of our clients.
Investor and Strategic Advisor
Wesley Pryor advises the firm’s talent and ICO search initiative, identifying nascent projects and guiding clients through the development of their ICO infrastructure. Wesley was an early investor in Bitcoin and built his first mining rig in 2013, leveraging his student loan money and spare parts from home depot. He then went on to invest in Darkcoin (now “Dash,” 2014), Ethereum (2015), Factom (2015) Co-founder and Partner of https://aenigma.capital/, a leading crypto asset research and advisory company specializing in token economics, structuring, and investment studies. Prior to co-founding Aenigma, he spent years with PricewaterhouseCoopers LLP as a licensed CPA in their assurance practice navigating clients through corporate restructurings and spinoffs. What’s the one thing you wish people knew about blockchain? How profound the technological shift is. I didn’t understand the meaning of the change until I was writing my own crypto project and paid a developer in New Zealand in BTC for help with a line of code. The payment was nearly instantaneous. It was clear to me that this technology was providing a better way to transact across borders. The ability to make unstoppable payments, to transact value between private citizens without being dependent on the ethics and transparency of gatekeepers -- that’s the most interesting use case to me.
Influencer and Bounty Outreach Advisor
Chris Hensley leads the Bounty and Influencer Outreach Advisory Group at TokenMagic. He serves as TokenMagic’s top client advisor and strategist in guiding blockchain companies through the critical pre-initial coin offering (ICO) process. Chris brings with him years of corporate leadership experience and entrepreneurship. As Senior Director of Technology at MED3000, a national IT firm, he directed the design, implementation, and management of data centers across the United States. In late 2014 Chris entered the blockchain space and immediately dived in. He spent much of 2017 launching the DBET ERC20 token on the Decent.Bet online gambling platform. In addition to his advisory work with TokenMagic, he continues to serve as Vice President of Marketing for Decent.Bet. What sold you on the idea of blockchain? It’s always been a tenet of mine to get involved in industries that are revolutionary. I have a lot of experience running data centers and a background in IT, so it was clear to me that blockchain was revolutionary. Decentralizing services is the future. My firm offered centralized services to clients throughout the country before the term “cloud computing” was even coined. You have firsthand knowledge of what it’s like to go through an ICO. I’ve been involved in the crypto currency industry for years and took an official role with Decent.Bet in early 2017. I was decades into my career, and at the time it was really out of my comfort zone. I remember telling my wife: “If I walk in the door and these guys are a bunch of jerks, I’ll be back on a plane home tonight.” It turned out to be an incubator-style launch where we all came together in Las Vegas, the gambling capital of the world, 10 to 11 people living out of a house. One of the rooms was just three twin mattresses lying on the floor. The whole team was working at desks scattered around the house, crowded around a dining table; wherever there was space. Like the early days of Apple working out of a garage in Silicon Valley. Exactly. Very community- and team-oriented. We ended up reaching out to Bill Kline [TokenMagic CEO] as an advisor. Bill is the Godfather of Blockchain to me. He’s the one who introduced me to certain platforms and key influencers early on. Ultimately we raised more than 52,000 Ethereum, which is more than USD $50 million in today’s currency. Why did DBET raise so much money?. It was because of the community. Decent.Bet built an amazing community of influencers, bountiers, and investors. When an amazing community connects with you, they become an extension of the platform. They’re part of the DBET family. That’s what I do at TokenMagic for our clients. We use a network of professional contacts and influencers to reach the audiences who want what our clients are providing. Do influencers really play such a large role in an ICO? The whole point of an ICO is to fundraise so you can build out your platform. But when these companies are in pre-ICO, they need support to launch successfully. They need influencers interviewing their CEO. They need networks and communities getting the word out. What other roles do you play at TokenMagic? Startups grow fast, and there’s a lot of fluidity in the roles people take on. I’m an advisor in a mainly pre-ICO capacity, but sometimes what a company needs more than anything is a fresh set of eyes on their white paper and the structure of their ICO. We do what our clients need.
Blockchain Product Director
KarthiKeyan Ponniah is the Blockchain Product Director for TokenMagic’s technical group. As product development lead, he starts with a client idea and builds it into a successful real-world product. His team works in concert with TokenMagic’s core technology developers to project manage and ensure alignment with user requirements. Prior to joining TokenMagic, KarthiKeyan created WalletBook.io, a fully anonymous and private crypto portfolio site. He also served as Director of Development for the Impro Group, a multinational e-commerce retailer. KarthiKeyan currently serves as Chief Executive Officer of Blaze Web Services Private Ltd., an IT company he founded with Paimpozhil Bernatsha [TokenMagic Blockchain Operations Lead]. What’s the difference between blockchain operations and product development? Operations is mainly concerned with core technology and the architecture of the project. There is some overlap, but product development looks at the technical portion over its life cycle, from proposal to blockchain product. The ideas come from our business contacts. We serve as bridge between the client and our developers. A good amount of our time is spent project managing and making sure the product functions successfully in a complex environment. How were you introduced to blockchain technology? I’ve always tracked trends in technology, especially new concepts coming out of startup boot camps. The first mention I heard of Bitcoin or blockchain was in 2013. I was immediately interested in its technical background and capacity to upend global finance. It was a product that could place incredible financial independence and freedom in the hands of the people. But I also thought its complexity would keep its market value from booming. It was hard to explain to a layman user. To be an early adopter, you had to be tech-savvy. Since then I’ve followed blockchain’s ups and downs in the media. Things are changing, albeit slowly. More and more people are using Bitcoin and blockchain. That’s why there are thousands of ICOs flooding the market now. They’re all engaged in the same project of making this technology accessible to the average user. It’s our design philosophy too. You have to consider any project from the user’s perspective. How will the user engage with your platform? That’s the key thing. What separates a successful ICO from a failed ICO? Successful ICOs have one thing in common: They’re realistic. The products are technically feasible and the goals of the ICO are achievable. There also can’t be a large mismatch between the amount of funds required to execute the platform and the fundraising goal. Fundraising mismatches can be caused by a lot of things, but the biggest culprit is trying to raise money for a problem that doesn’t warrant it. ICOs that succeed do the exact opposite. They have technically viable goals and set smart maximum contribution limits. Those are the signs of a legitimate ICO. Where do you see blockchain heading in the future? The energy efficiency -- or lack thereof -- of blockchain is an interesting question. The amount of computing power required to run the hashing mechanism is outsized. If the total computing power of the world continues to increase exponentially, it shouldn’t be a problem. But any reduction in total computing power is a potential issue. Related to these dynamics is the ongoing centralization of mining power. These days a lot of the mining happens at centralized farms in China and the U.S. They’re blocking average users from mining successfully. It’s not just a technical and political problem; centralized mining is more vulnerable to centralized action that can destabilize the entire network. Regardless, blockchain has a great future ahead of it. Every day new ICOs are coming out with new blockchain products. The question is whether they have the infrastructure to reach investors all over the world.
Blockchain Operations Lead
Paimpozhil (“Paim”) Bernatsha is the Blockchain Operations Lead
for TokenMagic’s technical group. His core technology team works to client
specifications to build project architecture, enhance ideas, scale apps, and provide
fresh technical perspective. Paim is a long-time proponent of
open source development. He has coded dozens of highly regarded open-source projects
and believes their power to build community. His past work includes the creation of
a firewall for the Magento e-commerce platform and the design of large server
clusters for use in app scaling. He currently serves as Chief
Technical Officer of Blaze Web Services Private Ltd., an IT company he founded with
KarthiKeyan Ponniah [TokenMagic Blockchain Product Director]. What kind of
day-to-day work is involved in leading Blockchain Operations? I
do several things on the technical side for TokenMagic. Part of my job is due
diligence on initial coin offerings (ICOs) from new clients. I look at their project
on a technical basis to assess its viability. Is it going to work or not?
If it is, can we improve the architecture and the idea before the ICO?
That work enhancing the token and related platform continues through the life cycle
of the business. I also lead a team that creates programs
related to crypto assets. My team shares these duties with KarthiKeyan’s group;
however, we handle the technical side, or “what’s under the hood,” and interface
with clients less often. But when it comes to development
contracts especially, we work directly with clients as needed. How were
you introduced to blockchain technology? I became interested in
crypto in 2009 when I saw how crypto currency worked. I was amazed with the
technology. I remember thinking, “If Bitcoin operates how it says it will, it’s
going to change the world.” But I didn’t delve into the
technical aspects of crypto until Ethereum was released. My interest is in
programming, after all. And Ethereum was the moment we started to understand that
blockchain is really about computer programs, data, and possibility.
Everyone has a favorite metaphor for crypto. How would you explain blockchain to a
layperson? There are aspects of crypto that are similar to cash
or currency. But even then, the defining feature of blockchain is the use of
distributed computing. So when I explain things to people who
aren’t familiar with it, I say it’s like Kickstarter. Kickstarter is similar to an
ICO in that people -- investors -- pay money for a future product. That product
could be almost anything, just like you can use the tokens from ICOs for a variety
of things. We’ve had mobile apps for years now. What’s different about
blockchain? Crypto currency is famous because of its open-source
nature. People trust it because it’s open source. That’s what I find so compelling
as well, professionally and philosophically. Open source development takes away
gatekeepers and encourages sharing. It increases security but helps everyone as a
whole too. It’s like writing a book. The author may be one
person, but the sharing of knowledge helps the entire community. The
community aspect seems to be a strong selling point for a lot of people.
When there is no community, there is no Bitcoin. The strength of the community differentiates top crypto currencies and tokens from the rest. It’s the nature of this technology that if no one uses it, it’s not truly valuable. The token and the community grow hand-in-hand.
Community Development Director
Eram Saleem is the Community Development Director for TokenMagic’s marketing practice. She leads the TokenMagic effort to leverage information about target markets, product offerings, and community demographics into successful initial coin offerings (ICOs). Eram also advises clients on active community management and social networking strategy. Prior to joining TokenMagic, Eram spent years amassing a unique set of professional experiences that span the medical, publishing, and finance sectors. From her marketing work with an honor roll of hospitals in New Delhi, India, to her career as a non-fiction lifestyle writer, Eram has adapted her information development skills to new industries with aplomb. It seem like you’ve consistently found informational rabbit holes and taken your career down them. That would be the case! I like to explore things. Professionally, I’m a physical therapist with a master’s degree in sports medicine. I’ve worked with leading hospital brands in Delhi and a German chain of clinics, helping them expand in India. But I’ve always been interested in reading and traveling. Through reading, I was introduced to finance and entrepreneurship, which led to founding a digital publishing house, Big Bonsai Books. Marketing strategy is key when it comes to publishing on Kindle. How did you get introduced to the world of blockchain? My husband and I started like a lot of people. He focused on mining, and I did the trading. The trading led to exploring ICOs and researching Bitcoin. I joined different communities and started communicating with Bill Kline [TokenMagic CEO] and Joe Blackburn [TokenMagic Community Manager]. Just asking questions and doing research on ICOs, we learned more and more about blockchain. How would you describe your role with TokenMagic? I cover a bit of everything, but I spend most of my time doing research for our clients and actively managing their communities on Telegram, Facebook, and other social networks. For example, I serve as a community development advisor for one of our clients. Whenever there’s an ICO, the community inevitably has hundreds of queries about the sale and the token. It’s my job to work directly with people to make sure the ICOs we’re promoting are highlighted in the community. Sometimes that means researching and resolving questions. Sometimes it’s just chatting with people or planning interviews with the right media outlets. It’s all information. What advice would you give an investor who’s just starting out? The crypto and blockchain space is like any other industry. When the industry is different, you learn the nuances and change your investment strategy accordingly. That’s the same no matter what the asset is. Right now there’s a lot of uncertainty in the crypto world, and you have to be on your toes. But that’s why information is so important. The investors here are intelligent people who started asking questions, did their research, and learned about the technology. So taking the initiative is critical. People who are interested in ICOs should do three things. One, read the white paper of the ICO. To join a social media group; there are a lot on Telegram and Facebook.
Head of Design
Ryne Hensley is Head of Design at TokenMagic. He works with clients to lead and manage their visual brand, creating bespoke designs that capture each company’s values and objectives. His team specializes in design for initial coin offerings (ICOs), developing the public face of TokenMagic’s clients from logo to website. Prior to joining TokenMagic, Ryne parlayed his love of graphic design into work for FASTSIGNS, a Florida-based company that provides custom graphic solutions for startups and independent businesses. More recently, he has led design overhauls for Fortune 500 clients and successful ICOs such as Decent.Bet and INS. Did you study graphic design in school? I actually majored in Marketing and minored in Graphic Design and Entrepreneurship. But graphic design is my passion, and I’ve always been inspired by art, especially digital art. My university didn’t offer it as a major, so I took a lot of online classes and worked through graphic design certifications on my own. That led to work designing for small businesses, then much larger ones. Is there a difference in designing for a small business versus an established one? When it’s a startup, you’re designing an aesthetic from the beginning. With other types of companies, there can be resistance to change. People might not want something that doesn’t look exactly like it always has. Part of your role as designer is to guide them to a place that fits and makes sense for them. What does an average day look like for the Design team? Our job is to help clients visualize new forms of design. Right now the process starts with understanding the client. When a company comes to us with a project, we research the people behind it. We figure out what the company stands for and what it aims to accomplish. Then we communicate our understanding of the brand to the client with a spectrum of graphic design examples. Often we create multiple versions around the same motif, some more radical than others. At that point we work with the client to develop the final product. Not every shape or color scheme is going to be an instant winner. But presenting our clients with options helps them figure out what they do want. Most of the time, we condense and pick the best aspects from different designs to incorporate into the official logo or website. The process is critical when the client is preparing for an ICO. That’s how we make sure they’re ready to be displayed to the world. Without even getting into the merits of an individual ICO, if the website looks right and the graphics are good, that conveys a strong message to customers by itself. So you do most of your work on the client website? We handle anything the client needs related to graphic design. Last year we worked on a big ICO called Decent.Bet. It’s a sports gambling platform, so we did game creation for them as well, including designing the look and feel of all the slot machines. Is there a difference between designing for ICOs and for regular e-commerce or brick-and-mortar businesses? The design for ICO websites in general is pretty consistent. The industry has found a layout that works and that the viewer understands. You certainly don’t want to confuse the customer and let them leave. You want them to stay and learn more about what you have to offer. That means the parts of the design that do change -- the logo, the graphics, pieces of the layout -- are even more important. Recently we re-designed a logo for a quick-service chain to show the role that blockchain plays in the company. A really good logo captures what the business is and how it works. What surprised you most about working in the blockchain space? Everyone in the space is uplifting and forward-thinking. There’s a sense of community and wanting to see one another succeed so the whole team can succeed. Sometimes the stereotype of blockchain enthusiasts is a lone ranger in a dark room. [laughs] Maybe, but with blockchain, you actually do need the entire team to succeed. The reality is completely different.
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